From Wayfinding to Branding: The Importance of Commercial Signage

In today’s fast-paced commercial environments, signage does more than point the way—it makes a statement. From elegant lobby directories to bold exterior branding, your signage says a lot about who you are. At Holman Inc., we help businesses across Northeast Florida and Southern Georgia choose commercial signage solutions that are functional, compliant, and beautiful.

Signage That Guides and Informs

Whether it’s a hospital, office building, or retail complex, clear and strategically placed signage improves customer experience and safety. Types of wayfinding signage include:

  • Directional signs
  • Room labels and door placards
  • Floor directories
  • ADA-compliant braille signage
  • Emergency exit signs


These aren’t just “nice to have”—they’re essential tools that help visitors navigate your space efficiently and safely.

Signage That Builds Your Brand

Beyond functionality, signage also plays a crucial branding role. Custom signs with your colors, fonts, and logo give your business a polished and professional look. Consistent branding across your facility reinforces trust and credibility.

ADA Compliance: A Legal Must

All commercial signage must comply with the Americans with Disabilities Act (ADA). That means proper font sizes, contrast ratios, tactile lettering, and mounting height must be followed. At Holman Inc., we provide ADA-compliant signage that meets all local and national codes without sacrificing aesthetics.

Tips for Choosing the Right Signage

  1. Consider the End User
    Who will be reading your signs? Customers, employees, delivery drivers? Design with their needs in mind.
  2. Think Long-Term
    Choose durable, weather-resistant materials that hold up in Northeast Florida’s humidity and sun exposure.
  3. Stay Consistent
    Align all signage—interior and exterior—with your brand’s voice and visuals.
  4. Work with Experts
    A trusted supplier and installer like Holman Inc. can help you avoid costly compliance mistakes and choose the best signage options for your space.

Conclusion

Whether you’re guiding foot traffic or building brand visibility, signage is a smart investment. Holman Inc. provides high-quality signage solutions that enhance both form and function—making your space easier to navigate, more inclusive, and a lot more impressive.

Needing new signage? Contact us today!

Recent Posts

Follow Us

Fill out my online form.