Commercial Signage 101

Commercial signage is the best way to market your business from the outside and assist visitors on the inside.

Each day we encounter dozens, if not hundreds, of signs. From traffic signs telling us which exit is approaching to the infamous golden arches letting us know where we can find a burger and fries, signage is a part of our everyday lives. While signage is used everywhere, commercial signage is vital to businesses. But what exactly is it, and why is it so important? Read on to find out more.

What is commercial signage?
Commercial signage is visual graphics used for advertising a business or providing directions, identification, or information. These signs can be found on commercial buildings’ exteriors and interiors, including schools, offices, shops, restaurants, bathrooms, etc.

What are the different types of commercial signage?
Commercial signage can be divided into two main categories: exterior and interior. As their names suggest, exterior signage is found on the outside of buildings, while interior signage is found inside. Typically, exterior signage identifies or advertises a business, while interior signage assists individuals in finding their way. 

Within the categories of interior and exterior, there are dozens of additional types of signage, including wayfinding (directional and informational signs), advertising (such as billboards), electronic messages, pylons, monuments, posts, channel letters, dimensional letters, awnings, illuminations, banners, and many, many more.

Why is commercial signage important?
Because commercial signage is used throughout the exterior and interior of a building, it is one of the best ways to promote a business. Whether an exterior name sign or interior wayfinding sign, you’ll want it to be easy to understand, high quality, and graphically appealing.

All Signs Point to Holman, Inc.
In commercial construction, signage (exterior and interior) is considered a Division 10 specialty product. As a reputable Division 10 contractor in Jacksonville, Holman, Inc. offers a variety of commercial signage options. From panel signs and ADA compliant signage to exterior building letters and specialty signs, we can help you with all your signage needs. Whether you need signage for an office, school, hospital, library, restaurant, or hotel, our team members are ready to assist you throughout the entire selection and installation process.

We currently work with signage companies, including Gemini, Mohawk Signs, and Best Signs, to ensure our customers have the quality signage they need. View our online product catalog to learn more about our offerings, or contact us today to see how we can meet your needs.

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